Greenwashing : foundations and emerging research on corporate sustainability and deceptive communication

von Vollero, Agostino
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Social media and consumer power : opportunities and challenges for digital marketing activities

von Vollero, Agostino
Veröffentlicht in Contemporary issues in digital marketing (2022)

Challenges and opportunities of consumer empowerment in online reputation management

von Vollero, Agostino
Veröffentlicht in E-marketing in developed and developing countries (2013)

From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives

von Siano, Alfonso
Veröffentlicht in Journal of business research (2022)

Identifying new segments from a global branding perspective : a three-country study

von Palazzo, Maria
Veröffentlicht in Journal of marketing analytics (2016)

Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.

von Vollero, Agostino
Veröffentlicht in E-retailing challenges and opportunities in the global marketplace (2016)

Exploring the role of online consumer empowerment in reputation building : research questions hypotheses

von Siano, Alfonso
Veröffentlicht in The journal of brand management (2011)

CEO communication: engagement, longevity and founder centrality : an exploratory study in Italy

von Conte, Francesca
Veröffentlicht in Corporate communications (2017)

Lowering the pirate flag : a TPB study of the factors influencing the intention to pay for movie streaming services

von Sardanelli, Domenico
Veröffentlicht in Electronic commerce research (2019)

"More than words" : expanding the taxonomy of greenwashing after the Volkswagen scandal

von Siano, Alfonso
Veröffentlicht in Journal of business research (2017)

CSR signaling in controversial and noncontroversial industries : CSR policies, governance structures, and transparency tools

von Conte, Francesca
Veröffentlicht in European management journal (2023)

Corporate communication management : a framework based on decision-making with reference to communication resources

Veröffentlicht in Journal of marketing communications (2013)

Avoiding the greenwashing trap : between CSR communication and stakeholder engagement

von Vollero, Agostino
Veröffentlicht in International journal of innovation and sustainable development (2016)

The Role of Igers in the Territorial Dynamics of Sustainable Tourism-Oriented Destinations

von Vitale, Pierluigi
Veröffentlicht in Symposium New Metropolitan Perspectives (4. : 2020 : Reggio di Calabria) New metropolitan perspectives ; Volume 2, Set 1: Knowledge dynamics and innovation-driven policies towards urban and regional transition (2021)