Internal relationship management : broadening the scope of internal marketing

von Voima, Paivi
Veröffentlicht in Internal marketing (2000)

Critical service logic : making sense of value creation and co-creation

von Grönroos, Christian
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2013)

Customer dominant value formation in service

von Heinonen, Kristina
Veröffentlicht in European business review (2013)

Negative critical waves in business relationships : an extension of the critical incident perspective

Veröffentlicht in The journal of business & industrial marketing (2014)