Using Self Organizing Maps and K Means Clustering Based on RFM Model for Customer Segmentation in the Online Retail Business

von Vohra, Rajan
Veröffentlicht in ICIC (16. : 2020 : Bari) 16th International Conference, ICIC 2020, Bari, Italy, October 2-5, 2020 ; part 3: Intelligent computing methodologies (2020)