Choosing and using mobile apps : a conceptual framework for Generation Y

von Jain, Varsha
Veröffentlicht in Journal of customer behaviour (2015)

A dual-system approach to understanding "generation Y" decision making

von Viswanathan, Vijay
Veröffentlicht in The journal of consumer marketing (2013)

Do online reviews affect customers differently when they are actually read?

von Maslowska, Ewa
Veröffentlicht in ICORIA (Veranstaltung : 15. : 2016 : Ljubljana) Challenges in an age of dis-engagement (2017)

Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior

von Fudurić, Morana
Veröffentlicht in Business horizons (-2018)

Social influence in the adoption of a B2B loyalty program : the role of elite status members

von Viswanathan, Vijay
Veröffentlicht in International journal of research in marketing (2017)

Modeling value creation and capture in service systems

Veröffentlicht in Exploring services science (2012)

Consumer-driven media planning and buying

von Schultz, Don E.
Veröffentlicht in Journal of marketing communications (2018)

Brand preference being challenged

von Schultz, Don E.
Veröffentlicht in The journal of brand management (2014)

Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership

von Viswanathan, Vijay
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2018)

Sustaining shopping momentum in retail malls using real-time messaging

von Vakeel, Khadija Ali
Veröffentlicht in Journal of retailing (2023)

A framework for modeling value in service-oriented business models : conceptualizations and graphical representation

Veröffentlicht in Business modeling and software design (2013)

Multi-tier loyalty programs to stimulate customer engagement

von Bijmolt, Tammo H. A.
Veröffentlicht in Customer engagement marketing (2018)

Quantifying the effect of status in a multi-tier loyalty program

von Viswanathan, Vijay
Veröffentlicht in Industrial marketing management (2022)

Artificial intelligence and marketing : pitfalls and opportunities

von De Bruyn, Arnaud
Veröffentlicht in Journal of interactive marketing (2020)

RETHINKING END-TO-END EVALUATION OF DECOMPOSABLE TASKS: A CASE STUDY ON SPOKEN LANGUAGE UNDERSTANDING

von Arora, Siddhant
Veröffentlicht in INTERSPEECH (22. : 2021 : Brünn; Online) 22nd Annual Conference of the International Speech Communication Association (INTERSPEECH 2021) ; Volume 5 of 6 (2021)