Freedom and consumption : toward conceptualizing systemic constraints for subaltern consumers in a capitalist society

von Varman, Rohit
Veröffentlicht in Critical marketing studies ; Vol. 3: Marketing, ethics and society (2009)

On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty

von Vikas, Ram Manohar
Veröffentlicht in Journal of consumer research (2015)