Enhancing new product development success through industrial design strategy

von Veryzer, Robert W.
Veröffentlicht in The PDMA handbook of new product development (2005)

Discontinuous innovation and the new product development process

von Veryzer, Robert W.
Veröffentlicht in Operations management ; II, Vol. 6: Innovation, knowledge and operations improvement (2007)

Using mini-concepts to identify opportunities for really new product functions

von Durgee, Jeffrey F.
Veröffentlicht 1996

Product value importance and consumer preference for visual complexity and symmetry

von Creusen, Mariëlle E. H.
Veröffentlicht in European journal of marketing (2010)