Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings

von Verma, Swati
Veröffentlicht in Psychology & marketing (2016)

Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands

von Naseem, Nayyer
Veröffentlicht in International marketing in the fast changing world (2015)

Making a good thing even better? : the impact of claim congruency on competing product goals and consumer evaluations

von Tangari, Andrea Heintz
Veröffentlicht in Journal of business research (2019)

Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations

von Verma, Swati
Veröffentlicht in Journal of retailing (2019)

Performance of Ceramic 1.1% Nd:YAG Based Diode Pumped Laser Resonator

von Verma, Swati
Veröffentlicht in International Conference on Optics and Electro-Optics (2019 : Dehra Dun) ICOL-2019 (2021)

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

von Guha, Abhijit
Veröffentlicht in Journal of marketing research (2018)

Cultural influences on new product adoption of affluent consumers in India

Veröffentlicht in The international review of retail, distribution and consumer research (2008)