Market orientation and business performance

von Verma, Harsh V.
Veröffentlicht in Paradigm (2000)

Branding demystified : plans to payoffs

von Verma, Harsh V.
Veröffentlicht 2010

Skin "fairness" : culturally embedded meaning and branding implications

von Verma, Harsh V.
Veröffentlicht in Global business review (2011)

Grooming market in India : concept, instrumentality, outcomes, and marketing

von Verma, Harsh V.
Veröffentlicht in Managerial strategies and practice in the Asian business sector (2016)

Decoding cool in Indian context : meaning, value, and brands

von Verma, Harsh V.
Veröffentlicht in Handbook of research on managerial practices and disruptive innovation in Asia (2020)

Indian cool : concept and contrast with western cool

von Duggal, Ekta
Veröffentlicht in International journal of Indian culture and business management (2019)

Retail service quality in India : construct exploration and measure development

von Verma, Harsh V.
Veröffentlicht in South Asian journal of global business research (2015)

Deconstructing retail service quality in India : dimensions and confirmation

von Duggal, Ekta
Veröffentlicht in Paradigm (2016)

Consumption values : scale development and validation

von Kainth, Jyoti Sikka
Veröffentlicht in Journal of advances in management research (2011)