The perceived risk-brand loyalty relationship : an international perspective

Veröffentlicht in Journal of global marketing (1990)

Marketing : a global perspective

von Verhage, Bronislaw J.
Veröffentlicht 2014

Cross-cultural differences in consumer attitudes and their implications for complaint management

von Richins, Marsha L.
Veröffentlicht in International journal of research in marketing (1985)

Purchasing roles in the family : an analysis of instrumental and expressive decision making

von Verhage, Bronislaw J.
Veröffentlicht in European research (1981)

Global consumer segmentation versus local market orientation : empirical findings

von Yavas, Ugur
Veröffentlicht in Management international review (1992)

Global consumer segmentation versus local market orientation : empirical findings

von Yavas, Ugur
Veröffentlicht in International marketing ; Vol. IV (2006)

Will a global marketing strategy work? : an energy conservation perspective

von Verhage, Bronislaw J.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (1989)