Effects of age on risky and intertemporal choices : decision strategies and real-world implications

von Hampton, William H.
Veröffentlicht in The aging consumer (2021)

Variability in decision strategies across description‐based and experience‐based decision making

von Yoon, Sangsuk
Veröffentlicht in Journal of behavioral decision making (2017)

An overall probability of winning heuristic for complex risky decisions : choice and eye fixation evidence

von Venkatraman, Vinod
Veröffentlicht in Organizational behavior and human decision processes (2014)

HOW TO ADVERTISE? ROLE OF CONGRUENCE AND INVOLVEMENT ON MULTISCREEN CONSUMPTION

von Bhattacharya, Siddharth
Veröffentlicht in International Conference on Information Systems (40. : 2019 : München) 40th International Conference on Information Systems (ICIS 2019) ; Volume 4 of 7 (2020)

Consumer neuroscience : applications, challenges, and possible solutions

Veröffentlicht in Journal of marketing research (2015)

Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling

Veröffentlicht in Journal of marketing research (2015)

Cognitive neurosciences and strategic management : challenges and opportunities in tying the knot

von Laureiro Martínez, Daniella
Veröffentlicht in Cognition and strategy (2015)

New scanner data for brand marketers : how neuroscience can help better understand differences in brand preferences

Veröffentlicht in Journal of consumer psychology (2012)

How to write really good research funding applications

von Lindgreen, Adam
Veröffentlicht in Industrial marketing management (2019)