Customer-lifetime-value-based resource allocation

von Venkatesan, Rajkumar
Veröffentlicht in Handbook of research on customer equity in marketing (2015)

Executing on a customer engagement strategy

von Venkatesan, Rajkumar
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Using customer lifetime value in customer selection and resource allocation : Report No. 03-112

von Venkatesan, Rajkumar
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2003)

Omnichannel strategy

von Venkatesan, Rajkumar
Veröffentlicht in The Routledge companion to strategic marketing (2021)

The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

von Venkatesan, Rajkumar
Veröffentlicht 2021

Transformation of metrics and analytics in retailing : the way forward

von Kumar, Virender
Veröffentlicht in Journal of retailing (2021)

Special issue: metrics and analytics

Veröffentlicht 2021

A genetic algorithms approach to growth phase forecasting of wireless subscribers

von Venkatesan, Rajkumar
Veröffentlicht in International journal of forecasting (2002)

<<The>> AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing

von Venkatesan, Rajkumar
Veröffentlicht 2021

French roast: consumer response to international conflict : evidence from supermarket scanner data

von Pandya, Sonal S.
Veröffentlicht in The review of economics and statistics (2016)

Decision models for customer relationship management (CRM)

von Reinartz, Werner J.
Veröffentlicht in Handbook of marketing decision models (2008)

Ungenutzte Coupons zahlen sich aus

von Venkatesan, Rajkumar
Veröffentlicht in Harvard-Business-Manager (2012)

Measuring and managing returns from retailer-customized coupon campaigns

von Venkatesan, Rajkumar
Veröffentlicht in Journal of marketing (2012)

A comment on “on estimating current-customer equity using company summary data”

von Venkatesan, Rajkumar
Veröffentlicht in Journal of interactive marketing (2011)

Multichannel shopping : causes and consequences

von Venkatesan, Rajkumar
Veröffentlicht in Journal of marketing (2007)

Implementing profitability through a customer lifetime value management framework

von Kumar, V.
Veröffentlicht in GfK-Nürnberg e.V. GfK marketing intelligence review. [Englische Ausgabe] (2009)

Selecting valuable customers using a customer lifetime value framework : Report No. 05-121

von Venkatesan, Rajkumar
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2005)

Optimal customer relationship management using Bayesian decision theory : an application for customer selection

von Venkatesan, Rajkumar
Veröffentlicht in Journal of marketing research (2007)

Do market characteristics impact the relationship between retailer characteristics and online prices?

von Venkatesan, Rajkumar
Veröffentlicht in Journal of retailing (2007)

Forecasting category sales and market share for wireless telephone subsribers : a combined approach

von Kumar, V.
Veröffentlicht in International journal of forecasting (2002)