Effect of e-retail product category on performance

von Vazquez, Erik Ernesto
Veröffentlicht in Predicting trends and building strategies for consumer engagement in retail environments (2019)

Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence

von Vazquez, Erik Ernesto
Veröffentlicht in Journal of retailing and consumer services (2023)