Promoting organizational brands as desirable employers through company websites : a study of three Indian IT companies

von Vasavada-Oza, Falguni
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2016)

Customer segmentation and factors affecting willingness to order private label brands : an e-grocery shopper's perspective

von Jagani, Khyati
Veröffentlicht in Arslan, Yusuf Improving marketing strategies for private label products (2020)

Insights on account planning : a view from the Indian ad industry

von Patwardhan, Padmini
Veröffentlicht in Journal of current issues and research in advertising (2009)

Diffusion of account planning in Indian ad agencies : an organisational perspective

von Patwardhan, Padmini
Veröffentlicht in International journal of advertising (2011)

Marketing to rural women : how various leading brands are doing it?

von Vasavada-Oza, Falguni
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2012)