Practical implications in popular consumer behaviour research

von Annamalai, Balamurugan
Veröffentlicht in The marketing review (2018)

The time-varying effectiveness of customer engagement in social media

von Annamalai, Balamurugan
Veröffentlicht in International journal of internet marketing and advertising (2019)

A multistage behavioural and temporal analysis of CPV in RM

von Dorai, Sriram
Veröffentlicht in The journal of business & industrial marketing (2012)

Luxury goods consumption : a conceptual framework based on literature review

von Ghosh, Angshuman
Veröffentlicht in South Asian journal of management (2013)

Influence of End-of-Life Product Management (EOL-PM) on corporate reputation and market performance : a conceptual framework

von Ranjan, Pratyush
Veröffentlicht in South Asian journal of management (2019)

Challenges faced by women entrepreneurs in rural India : the case of Avika

von Pathak, Atul Arun
Veröffentlicht in The international journal of entrepreneurship and innovation (2017)

Social media content strategy for sport clubs to drive fan engagement

von Annamalai, Balamurugan
Veröffentlicht in Journal of retailing and consumer services (2021)