Innovating for sustainability : a framework for sustainable innovations and a model of sustainable innovations orientation

von Varadarajan, Rajan
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Resource advantage theory, resource based theory, and theory of multimarket competition : does multimarket rivalry restrain firms from leveraging resource advantages?

von Varadarajan, Rajan
Veröffentlicht in Journal of business research (2023)

Marketing strategy : discerning the relative influence of product and firm characteristics

von Varadarajan, Rajan
Veröffentlicht in Academy of Marketing Science AMS review (2011)

Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises

von Varadarajan, Rajan
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

B2B relationship underpinnings of outsourcing

von Varadarajan, Rajan
Veröffentlicht in Handbook of business-to-business marketing (2012)

Conjectures on innovation drivers in an emerging market : India

von Varadarajan, Rajan
Veröffentlicht in Handbook of research in international marketing (2011)

Musings on the need for reform in marketing

von Varadarajan, Rajan
Veröffentlicht in Does marketing need reform? (2006)

Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world

von Varadarajan, Rajan
Veröffentlicht in Journal of international marketing (2014)

Customer information resources advantage, marketing strategy and business performance : a market resources based view

von Varadarajan, Rajan
Veröffentlicht in Industrial marketing management (2020)

Outsourcing : think more expansively

von Varadarajan, Rajan
Veröffentlicht in Journal of business research (2009)

Strategic marketing, marketing strategy and market strategy

von Varadarajan, Rajan
Veröffentlicht in Academy of Marketing Science AMS review (2015)

Fortune at the bottom of the innovation pyramid : the strategic logic of incremental innovations

von Varadarajan, Rajan
Veröffentlicht in Business horizons (2009)

Strategic marketing and marketing strategy

von Varadarajan, Rajan
Veröffentlicht in Handbook of marketing strategy (2012)

Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits

von Varadarajan, Rajan
Veröffentlicht in Journal of strategic marketing (2010)

Mutual funds and development

von Varadarajan, Rajan
Veröffentlicht in Emerging economic scenario (2004)

Foundations of strategic marketing

von Varadarajan, Rajan
Veröffentlicht in The Routledge companion to strategic marketing (2021)

Advancing theory in marketing : insights from conversations in other disciplines

von Varadarajan, Rajan
Veröffentlicht in Academy of Marketing Science AMS review (2020)

A commentary on "transformative marketing : the next 20 years"

von Varadarajan, Rajan
Veröffentlicht in Journal of marketing (2018)

Doing well by doing good innovations : alleviation of social problems in emerging markets through corporate social innovations

von Varadarajan, Rajan
Veröffentlicht in Journal of business research (2018)

On pluralistic scholarship : a comment on the research of P. Rajan Varadarjan

von Bharadwaj, Sundar
Veröffentlicht in Journal of strategic marketing (2010)