Joint sales promotion : an emerging marketing tool

von Varadarajan, Poondi Rajan
Veröffentlicht in Business horizons (1985)

Product diversity and firm performance : an empirical investigation

von Varadarajan, Poondi Rajan
Veröffentlicht in Journal of marketing (1986)

Horizontal cooperative sales promotion : a framework for classification and additional perspectives

von Varadarajan, Poondi Rajan
Veröffentlicht in Journal of marketing (1986)

Symbiotic marketing revisited

von Varadarajan, Poondi Rajan
Veröffentlicht in Journal of marketing (1986)

Diversification and performance : a reexamination using a new two-dimensional conceptualization of diversity in firms

von Varadarajan, Poondi Rajan
Veröffentlicht in Academy of Management Academy of Management journal (1987)

Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy

von Varadarajan, Poondi Rajan
Veröffentlicht in Journal of marketing (1988)

Marketing operations efficiency and the Internet : an organizing framework

von Kalaignanam, K.
Veröffentlicht in Journal of business research (2008)

Contemporary perspectives for strategic market planning

von Kerin, Roger A.
Veröffentlicht 1990

The contingency approach : its foundations and relevance to theory building and research in marketing

von Zeithaml, Valarie A.
Veröffentlicht in European journal of marketing (1988)