Let them decide : student performance and self-selection of weights distribution

von Vander Schee, Brain A.
Veröffentlicht in Journal of education for business (2011)

Test item order, level of difficulty, and student performance in marketing education

von Vander Schee, Brain A.
Veröffentlicht in Journal of education for business (2013)

The influence of new product characteristics on rate of adoption : increasing student comprehension with the bidding for buyers game

von Vander Schee, Brain A.
Veröffentlicht in Journal of marketing education (2012)

Using the RFM model to rank doctoral marketing programs

von Elbeck, Matthew A.
Veröffentlicht in Marketing in the socially-networked world (2013)

Global benchmarking of marketing doctoral program faculty and institutions by subarea

von Elbeck, Matthew A.
Veröffentlicht in Journal of marketing education (2014)

Direct marketing and distribution : the case of Redbox

Veröffentlicht in Academy of Business Education (Philadelphia, Pa.) Journal of the Academy of Business Education (2012)

Engaging fans and the community in social media : interaction with institutions of higher education on Facebook

von Brech, Felicitas M.
Veröffentlicht in Journal of marketing for higher education (-2017)