Consumer (goal) satisfaction : a means-ends chain approach

von Orsingher, Chiara
Veröffentlicht in Psychology & marketing (2011)

Identifying omnichannel deal prone segments, their antecedents, and their consequences

von Valentini, Sara
Veröffentlicht in Journal of retailing (2020)

Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment

von Montaguti, Elisa
Veröffentlicht in Marketing science (-2016)

Decision process evolution in customer channel choice

von Valentini, Sara
Veröffentlicht in Journal of marketing (2011)

A meta-analysis of satisfaction with complaint handling in services

von Orsingher, Chiara
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2010)

Decision process evolution in customer channel choice

von Valentini, Sara
Veröffentlicht in From Little's law to marketing science (2016)