The effects of advertising, prices and distribution on market share volatility

von Vakratsas, Demetrios
Veröffentlicht in European journal of operational research (2008)

Firm adaptiveness and performance heterogeneity : the case of sales-advertising dynamics in an evolving product market

von Vakratsas, Demetrios
Veröffentlicht in Journal of evolutionary economics (2009)

Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa

von Lee, June Soo
Veröffentlicht in Journal of advertising research (2019)

The complexity of multi-media effects

von Kolsarici, Ceren
Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Category- versus brand-level advertising messages in a highly regulated environment

von Kolsarici, Ceren
Veröffentlicht in Journal of marketing research (2010)

Synergistic, antagonistic, and asymmetric media interactions

von Kolsarici, Ceren
Veröffentlicht in Journal of advertising (-2018)

Advertising effects : a taxonomy and review of concepts, methods, and results from the academic literature

von Vakratsas, Demetrios
Veröffentlicht 1996

How DTCA influences prescription pharmaceutical markets

von Vakratsas, Demetrios
Veröffentlicht in Innovation and marketing in the pharmaceutical industry (2014)

Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models

von Kolsarici, Ceren
Veröffentlicht in Management science (2015)

A dual-market diffusion model for a new prescription pharmaceutical

von Vakratsas, Demetrios
Veröffentlicht in International journal of research in marketing (2008)

Essentials of planning media schedules

von Vakratsas, Demetrios
Veröffentlicht in The Sage handbook of advertising (2007)

A segment-level hazard approach to studying household purchase timing decisions

von Vakratsas, Demetrios
Veröffentlicht in Journal of applied econometrics (2002)

Market-level information and the diffusion of competing technologies : an exploratory analysis of the LAN industry

von Theoharakis, Vasilis
Veröffentlicht in Research policy (2007)

The multiple roles of interpersonal communication in new product growth

von Krishnan, Trichy V.
Veröffentlicht in International journal of research in marketing (2012)

Protecting positioning innovations : the emergence of non-traditional trademark registrations

von Mishra, Saurabh
Veröffentlicht in Marketing letters (2018)