Historical stages in the evolution of public sector marketing : current situation and future prospects

von Vázquez Burguete, José Luis
Veröffentlicht in Permanent study group: public and nonprofit marketing (2012)

Corporate social responsibility and consumer behaviour in the hospitality sector : its effects on the decision-making process

von Sahelices-Pinto, César
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2019)

Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process

von Sahelices-Pinto, César
Veröffentlicht in Journal of marketing communications (2018)

The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case

von Gutiérrez Rodríguez, Pablo
Veröffentlicht in Economic research (2017)

Analyzing patterns of use of electronic books in a sample of Spanish undergraduates : implications for marketing in university libraries

Veröffentlicht in Permanent study group: public and nonprofit marketing (2012)

Quality dimensions in the public sector: municipal services and citizen's perception

Veröffentlicht in International review on public and nonprofit marketing (2009)

Ewom and 2.0 opinion leaders in the food context : a study with a sample of Spanish food-related weblogs

von Sahelices-Pinto, César
Veröffentlicht in Journal of food products marketing (2018)

Responsible consumption and sustainability : case studies from corporate social responsibility, social marketing, and behavioral economics

Veröffentlicht 2023