Investigación de las preferencias del consumidor mediante "análisis conjunto" : importancia para el diseño de nuevos productos

von Vázquez Casielles, Rodolfo
Veröffentlicht in Información comercial española (1990)

Un enfoque para el análisis y la gestión de la política de crédito, consecuencias para la planificación financiera a corto plazo

von Vázquez Casielles, Rodolfo
Veröffentlicht in Investigaciones económicas (1984)

El consumidor y su actitud hacia la compra en establecimientos detallistas : identificación de segmentos y análisis de percepciones

von Vázquez Casielles, Rodolfo
Veröffentlicht in Estudios sobre consumo (1992)

Organización comercial bancaria : una politica puntual de servicios a los clientes para la banca del futuro

von Vázquez Casielles, Rodolfo
Veröffentlicht in Escuela Superior de Gestión Comercial y Marketing (Madrid) ESIC market (1985)

Building consumer loyalty through e-shopping experiences : the mediating role of emotions

von Cachero-Martínez, Silvia
Veröffentlicht in Journal of retailing and consumer services (2021)

Multi-tiered private labels portfolio strategies : effects on consumer behavior

von Vázquez Casielles, Rodolfo
Veröffentlicht in Journal of marketing channels (2018)

Living positive experiences in store : how it influences shopping experience value and satisfaction?

von Cachero-Martínez, Silvia
Veröffentlicht in Journal of business economics and management (2017)

Consumers' characteristics and brand choice behaviour: loyalty and consumption

von Vázquez Casielles, Rodolfo
Veröffentlicht in Journal of targeting, measurement and analysis for marketing (2007)

Effects of price decisions on product categories and brands

von Álvarez Álvarez, Begoña
Veröffentlicht in Asia Pacific journal of marketing and logistics (2008)

The influence of customer relationship marketing strategies on supply chain relationships : the moderating effects of environmental uncertainty and competitive rivalry

von Sanzo, María José
Veröffentlicht in Journal of business-to-business marketing (2011)

Lack of preferential treatment : effects on dissatisfaction after a service failure

von Varela Neira, Concepción
Veröffentlicht in Journal of service management (2010)

Service recovery, satisfaction and behaviour intentions : analysis of compensation and social comparison communication strategies

von Vázquez Casielles, Rodolfo
Veröffentlicht in The service industries journal (2012)

Intentionality attributions and humiliation : the impact on customer behavior

von Varela Neira, Concepción
Veröffentlicht in European journal of marketing (2014)

Manufacturer-distributor relationships : role of relationship-specific investment and dependence types

von Vázquez Casielles, Rodolfo
Veröffentlicht in The journal of business & industrial marketing (2017)

The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets

von García-Acebrón, Constantino
Veröffentlicht in Journal of business-to-business marketing (2010)

Comportamiento de abandono de la relación de un cliente con la empresa en un contexto de fallo y recuperación del servicio : = Defection behavior in a service failure and recover...

von Varela Neira, Concepción
Veröffentlicht in Cuadernos de economía y dirección de la empresa (2009)

The effects of customer age and recovery strategies in a service failure setting

von Varela Neira, Concepción
Veröffentlicht in Journal of financial services marketing (2010)

Explaining customer satisfaction with complaint handling

von Varela Neira, Concepción
Veröffentlicht in The international journal of bank marketing (2010)

Why didn't it work out? : the effects of attributions on the efficacy of recovery strategies

von Iglesias Argüelles, Víctor
Veröffentlicht in Journal of service theory and practice (2015)

The influence of emotions on customers' cognitive evaluations and satisfaction in a service failure and recovery context

von Varela-Neira, Concepción
Veröffentlicht in The service industries journal (2008)