New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"

von Uzunoğlu, Ebru
Veröffentlicht in Journal of marketing communications (2014)

Integrated communications in the post-modern era

Veröffentlicht 2015

A strategic approach to CSR communication : examining the impact of brand familiarity on consumer responses

von Türkel, Selin
Veröffentlicht in Corporate social responsibility and environmental management (-2016)

B2B content marketing for professional services : in-person versus digital contacts

von Wang, Wei-Lin
Veröffentlicht in Industrial marketing management (2019)