Separate and joint effects of advertising and placement

von Uribe, Rodrigo
Veröffentlicht in Journal of business research (2016)

The effect of a change of circumstances on the binding force of contracts : comparative perspectives

von Momberg Uribe, Rodrigo
Veröffentlicht 2011

Change of circumstances under the common European sales law

von Momberg Uribe, Rodrigo
Veröffentlicht in Internationales Handelsrecht (2013)

Sample size in content analysis of advertising : the case of Chilean consumer magazines

von Uribe, Rodrigo
Veröffentlicht in International journal of advertising (2012)

Comparing children's explicit and implicit understanding of advertising and placement on TV

von Uribe, Rodrigo
Veröffentlicht in International journal of advertising (2017)

<<The>> effect of a change of circumstances on the binding force of contracts : comparative perspectives

von Momberg Uribe, Rodrigo
Veröffentlicht 2011

Exemplars' impacts in marketing communication campaigns

von Uribe, Rodrigo
Veröffentlicht in Journal of business research (2013)

Sidedness, commercial intent and expertise in blog advertising

von Uribe, Rodrigo
Veröffentlicht in Journal of business research (2016)

The future of contract law in Latin America : the principles of Latin American contract law

Veröffentlicht 2020

The future of contract law in Latin America : the principles of Latin American contract law

Veröffentlicht 2017

Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup

von Uribe, Rodrigo
Veröffentlicht in Journal of business research (2021)

Store brand and national brand promotion attitudes antecedents

Veröffentlicht in Journal of business research (2011)

Comparative advertising effectiveness in Latin America : evidence from Chile

Veröffentlicht in International marketing review (2012)

Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals

von Alvarez, Cecilia M. O.
Veröffentlicht in International journal of advertising (2017)