Enhancing financial performance : the power of customer metrics

von Kumar, V.
Veröffentlicht in Handbook of marketing and finance (2012)

Designing social interventions to improve newcomer adjustment : insights from the Indian sex worker community

von Umashankar, Nita
Veröffentlicht in Journal of public policy & marketing (2013)

Developing customer service innovations for service employees : the effects of NSD characteristics on internal innovation magnitude

von Umashankar, Nita
Veröffentlicht in Journal of service research (2011)

Tracing the evolution & projecting the future of in-store marketing

von Kumar, B.
Veröffentlicht in Review of marketing research (2014)

Do loyal customers really pay more for services?

von Umashankar, Nita
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2017)

Anticipated vs. actual synergy in merger partner selection and post-merger innovation

von Rao, Vithala R.
Veröffentlicht in Marketing science (-2016)

Cross-buying after product failure recovery? : depends on how you feel about it

von Umashankar, Nita
Veröffentlicht in Journal of marketing theory and practice (2016)

Choosing the right target : relative preferences for resource similarity and complementarity in acquisition choice

von Yu, Yu
Veröffentlicht in Strategic management journal (2016)

The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty

von Umashankar, Nita
Veröffentlicht in Journal of marketing (2017)

Assessing the influence of economic and customer experience factors on service purchase behaviors

Veröffentlicht in Marketing science (2014)

Reconnecting and reconceiving the marketplace

Veröffentlicht 2023

Reconnecting and reconceiving the marketplace

Veröffentlicht 2023

Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12...