The effect of consumer multifactorial gender and biological sex on the evaluation of cross-gender brand extensions

von Ulrich, Isabelle
Veröffentlicht in Psychology & marketing (2013)

"Boys and dolls; girls and cars" : children's reactions to incongruent images in a retailer's catalogue

von Ulrich, Isabelle
Veröffentlicht in International journal of retail & distribution management (2016)

De l'intérêt de mobiliser en mearketing le genre multifactoriel et sa mesure

von Ulrich, Isabelle
Veröffentlicht in Recherche et applications en marketing (2013)

How does access to luxury fashion challenge self-identity? : exploring women's practices of joint and non-ownership

von Loussaïef, Leïla
Veröffentlicht in Journal of business research (2019)

Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands

von Ulrich, Isabelle
Veröffentlicht in Journal of business research (2020)

Using food pictorial metaphor in the advertising of non-food brands : an exploratory investigation of consumer interpretation and affective response

von Boujena, Othman
Veröffentlicht in Journal of retailing and consumer services (2021)