Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel

von Vigolo, Vania
Veröffentlicht in Journal of fashion marketing and management (2016)

The effects of goods-related and service-related B2B brand images on customer loyalty

von Cassia, Fabio
Veröffentlicht in The journal of business & industrial marketing (2017)

The perceived effectiveness of social couponing campaigns for hotels in Italy

von Cassia, Fabio
Veröffentlicht in International journal of contemporary hospitality management (2015)

Mutual value creation in component co-branding relationships

von Cassia, Fabio
Veröffentlicht in Management decision (2015)

Impact of voluntary product recalls on utilitarian and hedonic attitudes : is it the same for all brands?

von Magno, Francesca
Veröffentlicht in Australian journal of management (2017)

Service branding : is it a matter of gender?

von Ugolini, Marta Maria
Veröffentlicht in The TQM journal (2014)

A five-senses perspective to quality in hospitals

von Ugolini, Marta Maria
Veröffentlicht in The TQM journal (2014)

Service-based vs. goods-based positioning of the product concept : effects on customer perceived value

Veröffentlicht in The TQM journal (2015)

Industry-based issues in the provision of hearing aids in Italy

von Cobelli, Nicola
Veröffentlicht in World review of entrepreneurship, management and sustainable development (2018)