Managing leader and partner brands : the brand association base

von Uggla, Henrik
Veröffentlicht in Brand culture (2005)

Leveraging luxury brands : prevailing trends and research challenges

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2016)

Positioning in the mind versus brand extension : the revision of Ries and Trout

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2015)

The sins of brand portfolio management

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2013)

Managing the brand-association base : exploring facets of strategic brand management from the imaginary organization perspective; based on a semiotic study on the ASSES CD-ROM by...

von Uggla, Henrik
Veröffentlicht 2000

The nature and scope of brand portfolio signals within brand portfolio management

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2013)

Energy versus relevance in a comparative brand equity context : implications for brand portfolio management

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2014)

Artist as brand portfolio manager : a strategic brand management framing of the artist

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2016)

Rost-structural luxury brand strategy : implicit luxury brands

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2017)

Luxury brand architecture challenges

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2017)

Aligning brand portfolio strategy with business strategy

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2015)

Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account

von Åsberg, Per
Veröffentlicht in The journal of brand management (2019)

Brand portfolio prerogative : five challenges and research themes within brand portfolio management

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2012)

Business and brand strategy : a framework for integration

von Uggla, Henrik
Veröffentlicht in Institute of Chartered Financial Analysts of India The ICFAI University journal of business strategy (2009)

Need states : the missing link to the brand portfolio strategy paragon

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2014)

Portfolio strategy for luxury partner brands : strategic guidelines

von Uggla, Henrik
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2012)