Designing advertising research for marketing decisions

von Twyman, W. A.
Veröffentlicht in Market Research Society Journal of the Market Research Society (1973)

Operating effective panels for TV audience measurement

von Buck, S. F.
Veröffentlicht in "The application of market and social research for more efficient planning" (1973)

Product testing methodology in relation to marketing problems : a review

von Penny, J. C.
Veröffentlicht in Market Research Society Journal of the Market Research Society (1972)

Product testing methodology in relation to marketing problems : a review

von Penny, J. C.
Veröffentlicht in From experience to innovation ; Pt. 1 (1971)