Advances in sport sponsorship revenue forecasting : an event history analysis approach

von Jensen, Jonathan A.
Veröffentlicht in Sport marketing quarterly (2017)

Organizational justice and conflict : do perceptions of fairness influence disagreement?

von Kerwin, Shannon
Veröffentlicht in Sport management review (2015)

The influence of organisational justice on Perceived Organisational Support in a university recreational sports setting

von Jordan, Jeremy S.
Veröffentlicht in International journal of sport management and marketing (2009)

Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage

von Jensen, Jonathan A.
Veröffentlicht in Business horizons (-2016)

The effects of second screen use on sponsor brand awareness : a dual coding theory perspective

Veröffentlicht in The journal of consumer marketing (2015)

Forecasting sponsorship costs : marketing intelligence in the athletic apparel industry

von Jensen, Johnathen A.
Veröffentlicht in Marketing intelligence & planning (2016)

Information processing of audiences exposed to public service advertising messages for Special Olympics : a cognitive response approach

von Park, Meungguk
Veröffentlicht in International journal of sports marketing & sponsorship (2016)

Forty years of BIRGing : new perspectives on Cialdini's seminal studies

von Jensen, Jonathan A.
Veröffentlicht in Journal of sport management (2016)