The impact of environmental change on the evolution of the UK building society industry

von Thwaites, Des
Veröffentlicht in The service industries journal (1989)

Ambush marketing

von Liu, Ran
Veröffentlicht in Strategies in sports marketing (2014)

Commitment in sponsorship relationships

von Chadwick, Simon
Veröffentlicht in Journal of general management (2008)

Service quality perspectives in sport tourism

von Thwaites, Des
Veröffentlicht in Sport tourism (2006)

Sport sponsorship and endorsements

von Thwaites, Des
Veröffentlicht in The business of sport management (2004)

Emotional engagement and experiential marketing : a case study of the Athens Olympic Games

von Davou, Konstantina
Veröffentlicht in International journal of sport management and marketing (2008)

The dynamics and implications of relationship quality in the charity-donor dyad

von Shabbir, Haseeb A.
Veröffentlicht in The Routledge companion to nonprofit marketing (2008)

External determinants and financial outcomes of an eco-friendly orientation in smaller manufacturing firms

von Leonidou, Leonidas C.
Veröffentlicht in Journal of small business management (2016)

Consumers' responses to sponsorship by foreign companies

von Meng-Lewis, Yue
Veröffentlicht in European journal of marketing (2013)

Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism

von Meng-Lewis, Yue
Veröffentlicht in International journal of sports marketing & sponsorship (2014)

The impact of negative publicity on celebrity ad endorsements

Veröffentlicht in Psychology & marketing (2012)

Corporate image : a service recovery perspective

Veröffentlicht in Journal of service research (2015)

E-relationships for e-readiness : culture and corruption in international e-B2B

Veröffentlicht in Industrial marketing management (2008)