Delineating the effect of market orientation on services performance: a component-wise approach

von Tsiotsou, Rodoula H.
Veröffentlicht in The service industries journal (2010)

A service ecosystem experience-based framework for sport marketing

von Tsiotsou, Rodoula H.
Veröffentlicht in The service industries journal (2016)

Strategic marketing in tourism services

Veröffentlicht 2012

Developing brand loyalty in services : a hierarchy of effects model

von Tsiotsou, Rodoula H.
Veröffentlicht in Delivering value in turbulent times (2012)

Special double issue: developing a service research agenda in sports

Veröffentlicht 2016

Social media and customer engagement

von Tsiotsou, Rodoula H.
Veröffentlicht in The Routledge handbook of service research insights and ideas (2020)

Sport team loyalty : integrating relationship marketing and a hierarchy of effects

von Tsiotsou, Rodoula H.
Veröffentlicht in The journal of services marketing (2013)

The social aspects of consumption as predictors of consumer loyalty : online vs offline services

von Tsiotsou, Rodoula H.
Veröffentlicht in Journal of service management (2016)

Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

von Tsiotsou, Rodoula H.
Veröffentlicht in Journal of marketing communications (2013)

Editorial: developing a service research agenda in sports

von Tsiotsou, Rodoula H.
Veröffentlicht in The service industries journal (2016)

Strategic marketing in tourism services

Veröffentlicht 2012

Marketing tourism services : responding to current challenges

Veröffentlicht 2010

Understanding the effects of market orientation and e-marketing on service performance

von Tsiotsou, Rodoula H.
Veröffentlicht in Marketing intelligence & planning (2011)

Consumer behaviour in a service context

von Tsiotsou, Rodoula H.
Veröffentlicht in Handbook of developments in consumer behaviour (2012)

The three-stage model of service consumption

von Tsiotsou, Rodoula H.
Veröffentlicht in Handbook of service business (2015)

Service research in the new economic and social landscape

Veröffentlicht 2016

Segmenting soccer spectators by attachment levels : a psychographic profile based on team self-expression and involvement

von Alexandris, K.
Veröffentlicht in European Sport management quarterly (2012)

Testing a hierarchy of effects model of sponsorship effectiveness

von Alexandris, Kostas
Veröffentlicht in Journal of sport management (2012)

The effect of the Olympic Games on the tourism industry of the host country

von Tsiotsou, Rodoula H.
Veröffentlicht in Marketing and management sciences (2010)

In-home service consumption : a systematic review, integrative framework and future research agenda

von Tsiotsou, Rodoula H.
Veröffentlicht in Journal of business research (2022)