Profiling lead researchers in advertising research

von Chan, Terri H.
Veröffentlicht in ICORIA (Veranstaltung : 14. : 2015 : London) Bridging the gap between advertising academia and practice (2017)

A multimediation model of learning by exporting : analysis of export-induced productivity gains

von Tse, Caleb H.
Veröffentlicht in Journal of management (2017)

Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach

von Hung, Kineta
Veröffentlicht in Journal of advertising research (2011)

Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact

von Chan, Terri H.
Veröffentlicht in International journal of advertising (2017)

Unfolding China's state-owned corporate empires and mitigating agency hazards : effects of foreign investments and innovativeness

von Zhu, John Jianjun
Veröffentlicht in Journal of world business (2019)

Advertising research in the post-WTO decade in China : meeting the internationalization challenge

von Hung, Kineta
Veröffentlicht in Journal of advertising (2012)

How consumers in China perceive brands in online and offline encounters : a framework for brand perception

von Chan, Terri H.
Veröffentlicht in Journal of advertising research (2018)

Passion transfer across national borders

von Makino, Shige
Veröffentlicht in Journal of business research (2020)

R&D activities and innovation performance of MNE subsidiaries : the moderating effects of government support and entry mode

von Tse, Caleb H.
Veröffentlicht in Technological forecasting & social change (2021)