Informational and noninformational advertising content

von Tsai, Yi-Lin
Veröffentlicht in Marketing science (2021)

Image Copy-Move Forgery Detection using Color Features and Hierarchical Feature Point Matching

von Tsai, Yi-Lin
Veröffentlicht in International Conference on Image Processing and Vision Engineering (2021 : Online) IMPROVE 2021 (2021)

What's in a brand name? : assessing the impact of rebranding in the hospitality industry

von Tsai, Yi-Lin
Veröffentlicht in Journal of marketing research (2015)

Pipeline speed of chain-branded hotels in the U.S. : a competitive dynamics perspective

von Wang, Yao-Chin
Veröffentlicht in International journal of hospitality management (2022)