Factors affecting third-generation mobile services : applying the purchase intention model

Veröffentlicht in Journal of organizational computing and electronic commerce (2015)

Is the new product yours or mine? : a linguistic perspective on composite brand extensions

Veröffentlicht in Marketing Science Institute (Cambridge, Mass.) MSI reports (2011)

Position matters when we stand together : a linguistic perspective on composite brand extensions

Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2014)