Evoked set formation from the perspective of decision making as an instance of categorization

von Troye, Sigurd V.
Veröffentlicht 1984

The consumer as a co-producer and prosumer : convenience food marketing

von Troye, Sigurd V.
Veröffentlicht in Diversity in European marketing (2012)

Mental accounts in financial decision making : a cognitive-psychological analysis

Veröffentlicht 1995

Trying to prosume : toward a theory of consumers as co-creators of value

von Xie, Chunyan
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2008)

Mental accounts in financial decision making : a cognitive-psychological analysis

Veröffentlicht 1995

Mental accounts in financial decision making : a cognitive-psychological analysis