Does innovativeness enhance new product success? : Insights from a meta-analysis of the evidence

von Szymanski, David M.
Veröffentlicht in The profit impact of marketing strategy project (2009)

Cross-functional integration and new product success : an empirical investigation of the findings

von Troy, Lisa C.
Veröffentlicht in Journal of marketing (2008)

Innovativeness and new product success: insights from the cumulative evidence

von Szymanski, David M.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2007)