Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective

von Trivedi, Jay P.
Veröffentlicht in International journal of electronic customer relationship management (2018)

Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector

von Trivedi, Jay P.
Veröffentlicht in International journal of Indian culture and business management (2018)

Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement

von Trivedi, Jay, P.
Veröffentlicht in Journal of electronic commerce in organizations (2021)

Do long format advertisements sell? : evidence from Indian consumers

von Trivedi, Jay P.
Veröffentlicht in Global business review (2017)

Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective

von Sama, Ramzan
Veröffentlicht in International journal of business and emerging markets (2019)

Investigating the factors that make a fashion app successful : the moderating role of personalization

von Trivedi, Jay P.
Veröffentlicht in Journal of internet commerce (2018)