Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector

von Trivedi, Jay P.
Veröffentlicht in International journal of Indian culture and business management (2018)

Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective

von Trivedi, Jay P.
Veröffentlicht in International journal of electronic customer relationship management (2018)

Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement

von Trivedi, Jay, P.
Veröffentlicht in Journal of electronic commerce in organizations (2021)

Do long format advertisements sell? : evidence from Indian consumers

von Trivedi, Jay P.
Veröffentlicht in Global business review (2017)

Factors affecting consumers' loyalty towards halal cosmetics : an emerging market perspective

von Sama, Ramzan
Veröffentlicht in International journal of business and emerging markets (2019)

Investigating the factors that make a fashion app successful : the moderating role of personalization

von Trivedi, Jay P.
Veröffentlicht in Journal of internet commerce (2018)

Plant Leaf Disease Detection Using Machine Learning

von Trivedi, Jay
Veröffentlicht in ET2ECN (3. : 2020 : Surat) Emerging technology trends in electronics, communication and networking (2020)