Et tu, Brute? : how unfair!

von Tripathi, Sanjeev
Veröffentlicht in Journal of retailing and consumer services (2017)

An investigation on the effect of priming in economic games

von Tripathi, Sanjeev
Veröffentlicht in International journal of economic research (2016)

Constraining minimum offers in economic games : will the offers increase?

von Tripathi, Sanjeev
Veröffentlicht in International journal of economic research (2016)

What makes sports leagues successful? : a study on Indian professional sports leagues

von Tripathi, Sanjeev
Veröffentlicht in International journal of Indian culture and business management (2017)

Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories

von Tripathi, Sanjeev
Veröffentlicht in Journal of business research (2022)

When less is better than more : just-below discount in tensile price promotions

von Banerjee, Prantosh J.
Veröffentlicht in Journal of retailing and consumer services (2016)

When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement

von Tripathi, Sanjeev
Veröffentlicht in Journal of advertising research (2022)