Effect of constituent elements of brand identity on brand image in Vietnamese commercial banks

von Trinh Le Tan
Veröffentlicht in International journal of business (2022)

Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam

von Trinh Le Tan
Veröffentlicht in Icfai University Press (Hyderabad) The IUP journal of brand management (2019)