Revisión teórica y aplicaciones en torno a los centros y áreas de mercado

von Trespalacios Gutiérrez, Juan A.
Veröffentlicht in Escuela Superior de Gestión Comercial y Marketing (Madrid) ESIC market (1988)

Can a good organizational climate compensate for a lack of top management commitment to new product development?

von Rodríguez, Nuria García
Veröffentlicht in Journal of business research (2008)

Sensitivity to marketing and the importance of emotional intelligence in small and medium-sized service firms

von Suárez-Vázquez, Ana
Veröffentlicht in Argumenta oeconomica (2014)

Trust as a moderator of the relationship between organizational learning and marketing capabilities : evidence from Spanish SMEs

Veröffentlicht in International small business journal (2012)