Customer-service firm attachment : what it is and what causes it?

von Moussa, Salim
Veröffentlicht in International journal of quality and service sciences (2013)

The perceived credibility of quality labels : a scale validation with refinement

von Moussa, Salim
Veröffentlicht in International journal of consumer studies (2008)

Attraction during the service encounter : examining the other side of the coin

von Kuppelwieser, Volker
Veröffentlicht in The journal of services marketing (2016)

The moderating role of attachment styles in emotional bonding with service providers

von Moussa, Salim
Veröffentlicht in Journal of consumer behaviour (-2017)

Consumer acculturation in situ : the continuing legacy of French colonization in North Africa

von Hirschman, Elizabeth Caldwell
Veröffentlicht in Handbook of Islamic marketing (2011)

Islam et idéologie au cinéma : prototypes, stéréotypes et économie politique

von Touzani, Mourad
Veröffentlicht in Recherche et applications en marketing (2019)

Exploration of the concept of cinephilia in the context of an emerging country : the case of Tunisia

von Ghariani, Ghofrane
Veröffentlicht in International journal of arts management (2015)

Re-arranging dressing practices : the role of objects in spreading ugly luxury

von Zanette, Maria Carolina
Veröffentlicht in Journal of business research (2022)

Country-of-origin and emerging countries : revisiting a complex relationship

von Touzani, Mourad
Veröffentlicht in Qualitative market research (2015)

Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries

von Smaoui, Fatma
Veröffentlicht in The journal of product & brand management (2016)

Special issue: marketing and generation

Veröffentlicht 2017

Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times

von Touzani, Mourad
Veröffentlicht in Journal of macromarketing (2016)

Marketing to the (new) generations : summary and perspectives : introduction

von Chaney, Damien
Veröffentlicht in Journal of strategic marketing (2017)

Breaking bread with Abraham’s children : Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

von Hirschman, Elizabeth Caldwell
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2011)

Connecto ergo sum! : an exploratory study of the motivations behind the usage of connected objects

von Touzani, Mourad
Veröffentlicht in Information & management (2018)

Exploring the role of culture in determining boycotting behaviour after a negative word of mouth

von Trabelsi-Zoghlami, Amira
Veröffentlicht in Inventi impact: retailing & consumer services (-2017)

Contextual and cultural determinants of entrepreneurship in pre- and post-revolutionary Tunisia : analysing the discourse of young potential and actual entrepreneurs

Veröffentlicht in Journal of small business and enterprise development (2015)