A tale of two theories: sympathy or competition?

von Torres, Ivonne M.
Veröffentlicht in Journal of business research (2007)

Consumer attitudes toward social network advertising

von Luna-Nevarez, Cuauhtemoc
Veröffentlicht in Journal of current issues and research in advertising (2015)

What products can benefit from African American advertising appeals? : the moderating role of product involvement

von Torres, Ivonne M.
Veröffentlicht in Journal of current issues and research in advertising (2012)

Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs

von Torres, Ivonne M.
Veröffentlicht in Journal of current issues and research in advertising (2010)

Services' influence on minority portrayals in magazine advertising

von Briggs, Elten
Veröffentlicht in The journal of services marketing (2010)

A bilingual's perspective on polysemous and single meaning slogan

von Zúñiga, Miguel A.
Veröffentlicht in Journal of marketing theory and practice (2016)

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

von Zúñiga, Miguel Ángel
Veröffentlicht in The journal of consumer marketing (2015)

Text message copy in print ads : a shrewd communicative strategy?

von Sierra, Jeremy J.
Veröffentlicht in Journal of promotion management (2012)

Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective

von Sierra, Jeremy J.
Veröffentlicht in Journal of current issues and research in advertising (2009)

The good, the bad and the ugly : dialogical ethics and market information

von Kopf, Dennis A.
Veröffentlicht in Journal of business ethics (2010)

Advertising and Internet content providers : creating a market for information

von Kopf, Dennis A.
Veröffentlicht in Journal of internet commerce (2012)

Advertising's unintended consequence : economic growth

von Kopf, Dennis A.
Veröffentlicht in Journal of advertising (2011)

Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect

von Heiser, Robert S.
Veröffentlicht in Journal of advertising (2008)

Jordanian pharmaceutical companies : are their marketing efforts paying off?

Veröffentlicht in Health marketing quarterly (2011)

Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and communal-brand connection

von Fazli-Salehi, Reza
Veröffentlicht in Journal of business research (2021)

Internet commerce in Jordanian firms

Veröffentlicht in Journal of internet commerce (2010)