Social media as an advertisement tool : strategical need of being more experiential

von Topsümer, Füsun
Veröffentlicht in Handbook of research on effective advertising strategies in the social media age (2015)

The strategic planning process of social media advertising in the context of integrated marketing communication

von Topsümer, Füsun
Veröffentlicht in Handbook of research on effective advertising strategies in the social media age (2015)