The US consumer perceptions of imported automobiles : the challenges for emerging market country manufacturers

von Toncar, Mark F.
Veröffentlicht in International journal of Chinese culture and management (2008)

A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?

von Toncar, Mark
Veröffentlicht in European journal of marketing (2012)

The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions

von Fetscherin, Marc
Veröffentlicht in International marketing review (2010)

Country of origin effect on US consumers' brand personality perception of automobiles from China and India

von Fetscherin, Marc
Veröffentlicht in Multinational business review (2009)

Valuating brand equity and product-related attributes in the context of the German automobile market

von Fetscherin, Marc
Veröffentlicht in The journal of brand management (2009)

Meaningful replication : when is a replication no longer a replication? ; a rejoinder to Stella and Adam (2008)

von Toncar, Mark F.
Veröffentlicht in Journal of marketing theory and practice (2010)

Evaluating foreign-market environments for international franchising expansion

von Alon, Ilan
Veröffentlicht in Foreign trade review (2000)

The importance of meeting price expectations : linking price to service quality

von Toncar, Mark F.
Veröffentlicht in The journal of product & brand management (2010)

Evaluating foreign-market environments for international franchising expansion

von Alon, Ilan
Veröffentlicht in Foreign trade review (2004)

Examining beliefs and attitudes toward online advertising among Chinese consumers

Veröffentlicht in Direct marketing (2009)