How Successful Movies Affect Performance of Sequels: Signal Theory and Brand Extension Theory in Motion Picture Industry

von Yong, HOU
Veröffentlicht in 2013 International Conference on Management Science and Engineering (ICMSE 2013) ; 2 (2013)

Research on the Factors Affecting the Adoption of Supplier-retailers Inter-organizational Information Systems

von Yuan-zi, Jiang
Veröffentlicht in 2011 International Conference on Management Science & Engineering 18th annual conference proceedings (ICMSE 2011) ; 1 (2011)

0041 Research on Utility Measure of Firm Tangible and Intangible Resources-Based on Utility Theory

von Yuan-zi, Jiang
Veröffentlicht in 2013 International Conference on Management Science and Engineering (ICMSE 2013) ; 1 (2013)