The impact of Internet marketing on firms' online performance : European evidences

von Borges-Tiago, Teresa
Veröffentlicht in Enhancing knowledge development in marketing ; Vol. 21 (2011)

Is firm-generated content a lost cause?

von Santiago, Joanna
Veröffentlicht in Journal of business research (2022)

Exploring users' motivations to participate in viral communication on social media

von Tiago, Maria Teresa Borges
Veröffentlicht in Journal of business research (2019)

Mega or macro social media influencers : who endorses brands better?

von Tiago, Maria Teresa Borges
Veröffentlicht in Journal of business research (2023)

Differences between TripAdvisor and Booking.com in branding co-creation

von Tiago, Maria Teresa Borges
Veröffentlicht in Journal of business research (2021)

Who is the better player? : off-field battle on Facebook and Twitter

von Tiago, Teresa
Veröffentlicht in Business horizons (-2016)

Internet Marketing adoption : factors affecting website sophistication

Veröffentlicht in International journal of electronic customer relationship management (2007)

Baby boomers turning grey : European profiles

von Tiago, Maria Teresa Borges
Veröffentlicht in Tourism management (2016)