A cross-national study of consumer spending behavior : the impact of social media intensity and materialism

von Thoumrungroje, Amonrat
Veröffentlicht in Journal of international consumer marketing (-2018)

Institutional drivers of entrepreneurial intentions in an emerging economy : an empirical investigation in Thailand

von Thoumrungroje, Amonrat
Veröffentlicht in Journal of international business and economics (2010)

The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand

von Thoumrungroje, Amonrat
Veröffentlicht in International marketing in the fast changing world (2015)

The contingent role of customer orientation and entrepreneurial orientation on product innovation and performance

von Thoumrungroje, Amonrat
Veröffentlicht in Journal of strategic marketing (2013)

Export market orientation, interfirm communication, interfirm cooperation and export performance

von Racela, Olimpia C.
Veröffentlicht in International journal of management and marketing research (2014)

A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption

von Pattana Boonchoo
Veröffentlicht in Journal of international consumer marketing (-2017)

The perceived ethicality and efficacy of fear appeals : the use of graphic warning labels in Thailand

von Racela, Olimpia
Veröffentlicht in Journal of international business and economics (2012)

A comparative study of understanding of ASEAN economic community between Singaporeans and Thais

von Podok, Thitiphat
Veröffentlicht in Journal of international business and economics (2013)

Overcoming knowledge stickiness in international business simulation games

von Thoumrungroje, Amonrat
Veröffentlicht in The Palgrave handbook of learning and teaching international business and management (2019)