Eksponeringseffekt og merkepreferanse : hvor sterk er eksponeringseffekten p°a merkepreferanser, og under hvilke betingelser varierer denne effekten?

von Thjømøe, Hans Mathias
Veröffentlicht 1996

Branding, cheating the customer and other heretical thoughts

von Thjømøe, Hans Mathias
Veröffentlicht in The journal of brand management (2008)

The relative performance of TV sponsorship versus television spot advertising

von Olson, Erik L.
Veröffentlicht in European journal of marketing (2012)

How bureaucrats and bean counters strangled General Motors by killing its brands

von Olson, Erik L.
Veröffentlicht in The journal of product & brand management (2010)

Explaining and articulating the fit construct in sponsorship

von Olson, Erik L.
Veröffentlicht in Journal of advertising (2011)

Sponsorship effect metric : assessing the financial value of sponsoring by comparisons to television advertising

von Olson, Erik L.
Veröffentlicht in Academy of Marketing Science Journal of the Academy of Marketing Science (2009)