Special issue: Consumer behaviour in sports

Veröffentlicht 2012

The development of loyalty among novice and experienced customers of sport and fitness centres

von Avourdiadou, Sevastia
Veröffentlicht in Sport management review (2014)

An examination of sport fandom in Greece : influences, interests and behaviours

von Theodorakis, Nicholas D.
Veröffentlicht in International journal of sport management and marketing (2008)

The mediating role of place attachment on the relationship between service quality and loyalty in the context of skiing

von Theodorakis, Nicholas D.
Veröffentlicht in International journal of sport management and marketing (2009)

An evaluation of the communication effectiveness of water polo: a content analytic study in Greece

von Afthinos, Yanni D.
Veröffentlicht in International journal of sport management and marketing (2010)

An antecedent model of team identification in the context of professional soccer

von Theodorakis, Nicholas D.
Veröffentlicht in Sport marketing quarterly (2012)

Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach

Veröffentlicht in European Sport management quarterly (2010)

Moderating role of team identification on the relationship between service quality and repurchase intentions among spectators of professional sports

Veröffentlicht in Managing service quality (2009)

Predicting spectators' behavioural intentions in professional football : the role of satisfaction and service quality

Veröffentlicht in Sport management review (2013)

The relationship between sport team identification and the need to belong

Veröffentlicht in International journal of sport management and marketing (2012)